That bastion of preppydom, L.L. Bean, has outfitted an expedition or two over the past 100 years, thus we got a kick out of their new Bootmobile, right out of the Oscar Meyer Weiner School of Marketing. The Bootmobile is a mobile replica of one of the first products L.L. Bean ever offered – the Maine Hunting Shoe. The boot covers a pick-up truck, and the boot itself was sculpted out of foam and fiberglass and supported by a steel frame.
The Bootmobile will be touring America throughout 2012 in celebration of the 100th anniversary, as well as a reminder for people to enjoy the outdoors. As part of this initiative, L.L. Bean has partnered with the National Parks Foundation for the Million Moment Mission. L.L. Bean is looking to raise $1 million for the National Parks Foundation – and here’s where the Bootmobile comes in. L.L.Bean will donate a dollar to the National Parks Foundation for every person to share their visit to the Bootmobile or their outdoor experiences. To find out more about the mission, to upload a picture or to share an outdoor experience, visit L.L.Bean’s Facebook, Twitter and YouTube pages or visit the website.
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