Monday, May 16, 2011

JOIN THE BROTHER P-TOUCH TEST TEAM


Explorers and adventurers are nothing if not organized, what with all the gadgets and gizmos we take into the field. Brother, makers of P-touch labelers, wants to lend a hand with its durable, laminated TZ series label tape.

This month Brother is launching the P-touch Test Team and is looking to provide monetary and in-kind sponsorship to a select number of projects in all kinds of environments – cold, hot, windy, sunny, dry – most of the places we often find ourselves in.

If you’re planning to go into the field with a newsworthy expedition or adventure that could use an efficient labeling system, explain your project in a short e-mail of no more than 200-300 words. Attach a photo if you’d like.

The labelers, powered by six AAA batteries, use laminated TZ series tapes ranging from ¼ to 1” in. wide for indoor and outdoor use. These are tougher labels than you may think – they are heat-, UV-, cold-, and water-resistant – perfect for the trail, the mountaintop, or out at sea. (For more information: www.brother-usa.com).

Tell us where you’re going (or where you’re already at), when you plan to leave and return, the significance of the project, and how you’d intend to use the P-touch labeler.

P-touch Test Team members selected for this program will receive a P-touch labeler, plenty of TZ laminated tape, and instructions on their use. They will be asked to submit field reports in the form of 6-8 blog or Facebook posts throughout the project and a final report within 30 days of its conclusion (a template for posts and final report will be provided). Posts and final reports should include as many photos as possible to illustrate the conditions and terrain in which you are testing the product.

A small payment will be made when you leave, then upon the presentation of the final report. Brother will ask for the rights to use your name in publicity (which could also help promote your project), and requests rights to two images for editorial purposes. Any advertising use will be negotiated separately.

Interested? Tell Brother what you have in mind by e-mailing Jeff Blumenfeld at jeff@blumenfeldpr.com. Deadline: June 1, 2011

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