Sunday, January 24, 2010

Lowa Boots Sponsors Colorado Book Talks, Feb. 1-3



LOWA Boots presents Jeff Blumenfeld’s talk, “You Want to Go Where?” based upon his new book You Want to Go Where?: How to Get Someone to Pay for the Trip of Your Dreams. Three Colorado presentations will cover some of the world’s most historic expeditions and adventures with an eye towards how the audience can gain funding for their own travels. The talks will all be held at 7:00 p.m., February 1 at REI in Lakewood, February 2 at the Boulder Library and February 3 at the Bradford Washburn American Mountaineering Museum in Golden.

Blumenfeld will explain how with the right idea and proper advance preparation, it is possible to raise thousands of dollars in cash and outdoor gear and apparel for worthy expeditions. He emphasizes that companies do not exist to pay for vacations. However, with the right motive for the trip and the ability to negotiate quid pro quo sponsorships, it is possible to generate cash or in-kind (gear) support. His talk will be illustrated with over 40 photographs taken all over the world and with testimonials from the likes of the following adventurers:

• Norman Vaughan - climbed Antarctic mountain named after himself

• Will Steger - first confirmed dog sled trek to the North Pole

• Reid Stowe - currently engaged in his quest to be at sea for 1,000 days

• Mike Haugen - climbed tallest U.S. peaks in record time

• Paul Schurke – dogsled expedition across the Bering Strait

• Barbara Hillary - went to the North Pole; now wants to go to the South at 77

• Andre Tolme – adventure golf? Yes indeed. He hit a golf ball across Mongolia

Jeff Blumenfeld is editor of Expedition News, a 16-year-old monthly newsletter that covers the adventure marketing world. A resident of New Canaan, Conn., he is a member of The Explorers Club, the American Alpine Club, and a Fellow of the Royal Geographical Society.

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