Sunday, March 29, 2009

Need Money for Exploring? Try Selling Thongs

In 15 years of covering expeditions, well, this is a first. The 50 Years - 50 States - 50 Speeches Expedition is raising money through sales of a wide variety of imprinted wearables, including this thong for $9.99. It gives new meaning to the term: expedition support.

Thong sales are the brainchild of Dr. David E. Guggenheim, the self-professed "Ocean Doctor." He launched a one-year journey of outreach, education, and discovery on his 50th birthday last October. The project aims to bring free programs about the oceans to schools in all 50 U.S. states. In April alone, Guggenheim has scheduled talks at five schools, from Washington to Texas to Florida and Maine. By its culmination at the end of 2009, the expedition will reach tens of thousands of students, sharing firsthand accounts of ocean exploration and important lessons about the oceans and their conservation.

The expedition is a joint project of The Ocean Foundation, the fiscal sponsor, along with 1planet1ocean, and is supported by tax-deductible donations to the Ocean Doctor’s 50 Years - 50 States - 50 Speeches Expedition Fund. An online store also supports the efforts, with imprinted products that include this thong. You just have to be brave enough to wear one. (For more information: